Wednesday, October 13, 2010
Social Media and Legos
Turns out that cool adults like Legos too. As reported in this article, David Beckham recently revealed in a Yahoo! Interview that he would like to be a professional Lego builder. After his revelation, sales for the Lego Taj Mahal reportedly grew by over 600%. This illustrates the power of social media such as Yahoo! Interviews... and also how bored some people are.
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This also shows how you can find customers in very unlikely places. Before reading about it, I would have never guessed that adults were such a valuable segment for Legos.
ReplyDeleteYou don't know the half of it... grown ups make the most awesome Lego models. Lego is a great example of a company that uses the internet to engage product evangelists. Their adult (geek) customers make some insane models on par with anything in Legoland.
ReplyDeleteLego Aircraft Carrier
Lego Battleship
Lego Starcraft Battlecruiser
Lego Rubicks Cube Robot