Have you seen this icon:
Click on it to be monitored!
Not by me... but the owner of the ad...? I think?
Ad Industry Attempts to Self-Regulate Behavioral Advertising:
http://www.fastcompany.com/1692936/ad-industry-self-regulates-behavioral-advertising
I find this interesting because on one hand if I don't click on this icon, then I get hit with all kinds of ads. So clicking is good. On the other hand, will clicking open the flood gates? Am I signaling that I want more ads? Who exactly gets the data - Who is watching?
Here are some insightful reasons from IDEO to give away some level of privacy:
http://www.fastcodesign.com/1662437/ideo-why-would-you-trade-away-your-online-privacy-6-case-studies
The issue of privacy online is going to be one of the great debates we will have to resolve in the coming years. I don't think most people realize yet the amount of data that is collected about them on a daily basis. According to a recent study by the WSJ, the 50 most visited websites online place on average 64 tracking devices on your computer (http://bit.ly/aCIxqj). My guess is that as more people realize this, there will be more complaints, and probably more regulation.
ReplyDeleteJust think about what google knows about you.....everything you have EVER searched! geez glad my mom doesn't know everything I have ever searched.
ReplyDelete