Here is an interesting article from Mashable.com discussing the newest feature on Facebook – Facebook Groups. Now users will be able to create mini communities within their existing and ever expanding network of friends, and share content exclusively within these communities.
This is a great application of one of the principles we discussed today in class: scarcity. Now users can create small groups, where they can decide who is in and who isn’t, which will give people a feeling of exclusivity that Facebook is quickly losing. This should help increase how valuable people perceive Facebook to be.
http://mashable.com/2010/10/06/groups-feature-is-the-new-facebook-op-ed/
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