"About 34 percent of global chief corporate communications officers say their firms experienced a social media-based threat to their firm’s reputation during the past year. According to the survey, however, 33 percent of the communications professionals surveyed say they’re not prepared to deal with such threats."
33%? If that is the case, it seems there is market for offering services to protect these companies. How can we enter the market? What product can we provide?
Interesting article. I think over the next year or two there will be a lot of opportunities for people and firms that are able to provide some sort of social media help to the vast number of companies that are struggling to deal with the changing media landscape.
ReplyDeleteEasy, use the old Mafia tactic. Cold-call companies and offer them "insurance" against social media threats, because, you know, it's a dangerous world out there.
ReplyDeleteI am only half-joking.