BBC News wrote an article yesterday about how a few companies are using and watching social media. The article uses the classic example of "United Breaks Guitars" to show the dangers of mistreating your customers in the age of YouTube and how other companies view social media as an essential part of their marketing efforts. Various ways that Twitter can be used to monitor customer sentiments and attention are also covered.
BBC News: Why companies watch your every Facebook, YouTube, Twitter move
Also on my new blog
This is a really good article. We will be discussing 'United Breaks Guitars' in a couple of weeks, so stay tuned...
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