In Japan, among the people, the brand, Satisfaction Guaranteed has been very popular rather than Uniqlo, Beams, and so on.
The company was founded in 2007. Basically, Japanese clothes items are made in China or other low-labor-cost countries because of the cost-effectiveness to beat severe competition while the company has persisted with the brand made in Japan.
In three years, the brand has increased the popularity such as the number of Facebook fan, 170,000 and opened the shop in Singapore.
Note: The number of Facebook fan of Panasonic is 54,000.
Why is the brand successful? The key is utilization of Social Media.
According to Japanese business journal article, the CEO, Shunsuke Satoh mentioned the following successful key points as follows:
Unlike famous brand, the recognition was so low. He clarified the goal of the brand’s facebook. Afterward, the CEO communicated directly with customers through Facebook’s personal account, created Fan Page and expanded its contents to increase the number of fan
Investment heavily in advertising at initial stage in utilizing Facebook, Asian countries’ Yahoo! Banner advertisements.
Posting Facebook Fan Page Posted on the shop’s windows which many passers-by can access the page through their mobile.
Collaboration its official site with its Facebook Fan page and other brand’s Facebook Fan page with its Facebook Fan Page.
He also mentions that the number of fan does not always show the number of the core fan. So his direct communication with fan/customers makes him grasp what the fan seeks for the brand.
Facebook Fan Page:
http://www.facebook.com/home.php?#!/japan.satisfactionguaranteed?v=info
The company’s URL:
http://www.satisfaction-guaranteed.jp/sg/index.html
I like this article. I think it show that the attraction of Social Media Marketing is ubiquitous. Thanks Kiyoshi.
ReplyDeleteIt really does work! Check out the NBA brands that are using social media better than any other sport in the US:
ReplyDeletehttp://www.fastcompany.com/magazine/150/give-and-go.html
I think the personal messages from the CEO are a great touch. A major advantage a small business can have is its personal connection with its customers.
ReplyDelete