Google has a cool location based recommendation engine called Google Hot Pot. As location is becoming more and more popular especially with social media groups such as Facebook and Foursquare, users are trying to make the most out of the functionality.
So what does Hot Pot do? It takes all of Google’s places, features, reviews and ratings and adds som what of a… personal touch. Google will use your profile and link it to the likes and dislikes with a counter at the top of your profile, this data will then get fed into the search engine. One of the aims is to get you to rate and review businesses for others to see.
If you are worried about your name being used, then stop worrying. You can create a Hot Pot nickname that can be separate from your Gmail account so that only your friends can see your real name and the rest of the web can only see your nickname.
Social Media Marketing can have many benefits for our business. This upcoming trend can be applied to almost all businesses with a website. The number of small businesses including are a rapidly including social media ideas and strategies.
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