Apple agreed with Dentsu (Japanese mega advertising agency) about Apple's iAd network in Japan. Dentsu concentrated heavily on outbound marketing, so far while a few small venture companies dominated social media advertising in Japan.
This agreement would change social media advertising field in Japan from blue ocean into battle field......
http://www.foxbusiness.com/markets/2010/11/10/apple-dentsu-team-bring-apples-iad-network-japan/
Sadly, I had not heard about iAd. It sounds interesting though. I would think that would make the price of apps drop even further.
ReplyDeleteOn another note, does the Japanese market have effective social media campaigns? I would think they would.