Tuesday, November 16, 2010
Overload
After being exposed to more and more forms of social media and reading about strategic invasion of privacy that is used by many companies, I find myself getting frustrated with many aspects of social media: the constant page suggestions (I am guilty of sending a few of these as well in the past), companies and aspiring musicians trying to be my "friend", links, tags, and many other types of social media tools. Is anyone else experiencing this social media overload? It brings me to my question: when will social media go too far to where the people will turn away from it and not pay attention like they have done (at least for the most part) to commercials, print ads, etc. Where are we headed next in terms of marketing?
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There are some people trying to make social networks that protect users' privacy much better, like Diaspora, but the problem is that selling your privacy is how these companies make money. That is one thing that is kind of cool about the more relationship-based side of social media marketing. People aren't necessarily being advertised to in order to become loyal customers.
ReplyDeleteI agree with Bradley. What is novel now will be annoying soon if it isn't already. I think most of the stuff that the public collectively concludes is irritating will disappear and we will be left with a more consistent internet advertsising model. Then, the same way we have become oblivious to billboards on the sides of roads we will become oblivious to the tactics which we now, out of curiosity, find amusing.
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