Results: Jpn Groupon violation of rule

This is an update of Jpn Groupon violates rule. 1st graph: blue line is accumulated purchase and red area is purchase per hour. At first Ponpare has estimated the blue line will reach top ceiling 500,000 minimum requirement.

However, Ponpare saw the weaker demand and then removed minimum requirement. The purple line indicates this decision.

The daily amount of purchase increased AFTER the decision. 2nd graph shows daily (12pm to next day 12pm) purchase, and the red bar was the decision.

What they did worked well, IN SHORT TERM. Regardless of positive or negative tone, the responses to the decision created huge buzz and contributed to the increase of awareness and purchase.

The other thing to learn was the interesting behavior of users. 3rd Graph shows that the pattern of weekday (blue) and weekend (green) is little bit different.

Lunch time is more important in weekend, and nighttime is more important in weekdays. Also, weekday's 2pm is air pocket.

Finally, 4th graph shows the distribution of weight of each hour in a day. The red bundle shows 20%, 40%, 60%, and 80% confidence.

These graphs are only from public data. Ponpare must got bunch of data. They also got 367,401 users. They might have lost something, but they got priceless data and users pool.