Boston Bruins Bear 'Responds' to Viral Video with Terrifying PSA-style Response.

Here is a really good example of how a marketing department that pays attention to what the 'web' is saying can create a bit of clever buzz on top of a generalized viral video.

1st step: find related viral video of random annoying hockey fan that kicks in bathroom column:

http://deadspin.com/5687752/

2nd step: respond to said video with a clever/terrifying video of your mascot fixing said column:

http://deadspin.com/5688775/bruins-marketing-department-responds-to-column+kicking-girl-with-horrifying-bear-commercial

While Deadspin, in its typically sarcastic fashion, is poking fun at every aspect of these two silly videos, I think Bruins hockey comes out on top with the extra (cheap) advertising.