Excellent (but long) article on what's in store for advertising. Will agencies be neglected and eventually go out of business? Why seek consulting on your campaign when you can directly test ideas with consumers through social media?
My favorite quote is by Jon Bond, "Marketing in the future is like sex. Only the losers will have to pay for it."
http://bit.ly/cb4qiD
Of course this means that there is also opportunity. As graduates-to-be, we can actually be thought leaders in a whole new way of offering services to corporations looking to advertise. An element of excitement that adds a wrinkle to our education thus far!
Interesting article. I like the quote "digital is incremental, experimental, continually optimized -- "perpetual beta" -- and never, ever finished." I think it summarizes quite well how one should think about social media.
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