Social Media may be a double edged sword for the new Fiesta...

According to this article http://www.usatoday.com/printedition/money/20101126/driveon26_st.art.htm?loc=interstitialskip the very drivers the Ford Fiesta targets through Social Media would rather connect with friends through Social Media than drive to visit them in person. This begs the question of whether the gains in marketing efficacy offered by Social Media outweigh the obsolescent effect Social Media has on vehicles as a product. I'm thinking it will since the obsolescent effect will be mitigated by the fact that the best part of visiting friends when you are the age of the target demo is getting out of your parents house which will most likely still require a car. Any thoughts???