Is there a job in all this?

I saw this article today about how companies are not prepared to handle a social media-based threat ( http://bit.ly/ckZm3r ). As the article states:

"About 34 percent of global chief corporate communications officers say their firms experienced a social media-based threat to their firm’s reputation during the past year. According to the survey, however, 33 percent of the communications professionals surveyed say they’re not prepared to deal with such threats."

33%? If that is the case, it seems there is market for offering services to protect these companies. How can we enter the market? What product can we provide?