http://bit.ly/aEbSRq
Gap recently tested a new look for its logo on Facebook and got quite a backlash. It only took 1000 comments for them to take it down. It seems obvious that long time patrons of the company would have a hard time with the new look, so I am surprised that they were so quick to abandon the effort. I can only guess that they has some statistical justification based on the number of positive and negative replies they got.
