Wednesday, October 13, 2010
Social Media and Legos
Turns out that cool adults like Legos too. As reported in this article, David Beckham recently revealed in a Yahoo! Interview that he would like to be a professional Lego builder. After his revelation, sales for the Lego Taj Mahal reportedly grew by over 600%. This illustrates the power of social media such as Yahoo! Interviews... and also how bored some people are.
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This also shows how you can find customers in very unlikely places. Before reading about it, I would have never guessed that adults were such a valuable segment for Legos.
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