With the beginning of the quarter quickly approaching, I hope you are all settled in, well rested and ready for some very interesting discussions. I’ve decided to kick off this blog on the lighter side, with some recent YouTube videos, that you can check out when you have some time to kill.
First up is YouTube’s ‘Life in a Day’ project. If you haven’t seen it already, I recommend you check it out (http://www.youtube.com/lifeinaday). The purpose of this project was to try to capture what the world looks like from the perspective of everyday people around the world. So on July 24th, people were asked to record a snippet of their life, and post it to YouTube. By the end of the day more than 80,000 videos from 197 different countries were submitted, and YouTube has complied and organized all of these videos in the ‘life in a day’ channel.
The second video is more on the odd side, but heavily related to social marketing. In the hope of going viral, Ikea created a video where they released 100 cats in one of their stores and filmed what happened. So far they have over 2 million views, so at least it is generating attention. Below is the commercial they produced from this project, and here is a link to a ‘behind the scenes’ look at the project (http://www.youtube.com/watch?v=vCB7RqGS684). Let’s see where Ikea goes with this.
Finally, here is a political campaign video from Vermont that tries to ride the popularity of the Old Spice campaign. The video is pretty amusing, though I’m not sure it would make me vote for him.
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